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Selling out or making some extra $$?

I was on a smoke break at work talking to a coworker who was talking about his site. I was listening kinda half-assedly when he said that his site was making a load of money. When I asked him about it, he said that Google was doing advertising and depending on the options selected, you could make money off of advertisements on your site.

Now, the instant he said “advertising”, the hair on the back of my neck stood on end and I started getting concerned. I had horrible flashbacks of popups, annoying flashy add banners, Flash based advertisements (like the ones that haunt CNN, and definately did not want that mess. But as I asked questions, he told me that the advertisers that did that were all the wrong ones and that advertising on my site is as non-invasive as the typical Google Ad-words advertisements that you see in Gmail and other Google sites.

I’ve always been very skittish about the “A” word as I, like so many other millions of people do not like getting the advertising two by four across the face when browsing a site looking for information, but I have to say that I was intrigued by the thought of my site one day being able to pay for its own hosting.

I’ve thought about it and although I have remained ad-free for the last seven years, I have been wanting to see if I could at least make the $10 needed to host the sites I own so that way I could keep theratshack.net alive and running for the many years to come.

But since this is not just a simple “Let’s do it!” thing, I want to reach out to the people that actually browse the site. What do you think?

I will be testing the Google advertisements and seeing what impact they have on my site, both from a usability standpoint and from an administration standpoint. I want the advertisements to be subtle and not interfere with the site’s use. I have already come up with the following list of things I want to ensure continue as I go through this change:

  • I will ensure that there will be no flash advertisements of any kind. I don’t like animations, especially those that impact load times. I have kept my site clean and well maintained and I’ll be damned if I’m going to let an advertisement disrupt that.
  • The same thing goes for those damn annoying animated GIF ad-banners.
  • I will not be hosting pornographic and adult rated content advertisements or adult themed advertisements. My cursing is bad enough, thankyouverymuch…
  • I want to know immediately if an advertiser has misbehaved so that I can remove their advertisemets from my rotation. I will not tolerate any deviation from a seven year clean-site policy that impacts my viewers.
  • I will react very VERY harshly to any advertiser that employs “malicious tactics” to generate advertising revenue. Malicious Tactics are along the lines of using iFrames, advertisements that spawn popups, advertisements that are invasive to my viewers (like the peeling corner page ads) and any advertisement that uses sound.
  • I will ensure that the advertisemets are not invasive, do not hinder, disrupt or degrade the site’s performance or the viewer experience while visiting my site.
  • With this in mind, I want you to know that this is an experiment and hopefully the results are positive and do not impede nor hinder my site’s operation, navigation or accessibility.

    The only question I have is would this classify as selling out or do you think it’s a good way to make some extra cash, even if all it does is pay for the hosting (or less?)

    I’m interested in your comments!

    1. Fireman Bill
      July 28th, 2009 at 08:49 | #1

      I think it is a good idea if it pays you a little to be able to pay for the hosting and maybe a little bit extra

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